Shopping malls escalators
Copy:
Precalentado en menos de 6 minutos.
¡Más tiempo de compras! Más libertad para ti.
___________________________________________
Preheated in less than 6 minutes.
More shopping time! More freedom for you.
Shopping malls escalators
Copy:
Una carga en sólo 20 minutos.
Con cada lavada más tiempo de shopping.
Más libertad para ti.
___________________________________________
A load of laundry in only 20 minutes.
With each wash, more shopping time.
More freedom for you.
Doors on shopping malls and stores
Abre la puerta a la libertad de más tiempo para tí.
___________________________________________________
Open the door to more freedom for you.
Out Of Home Creative Pieces
With these creative pieces, the purpose was to highlight the Frigidaire's products within the other brands. Giving the brand offline presence.
How? Using the escalators and doors in shopping malls and stores, showing the numbers of laundry loads and different dishes you can prepare with Frigidaire, and the amount of time that you are saving. That you can use to have more shopping time.
Using the supporting copy: More Freedom to Enjoy Your Time. More shopping time in the mall.
Concept:
Más Libertad / More Freedom
Credits:
Nathaly Rosario - AD - CW
Agency - McCann World Group.